Good Health grew past its goal.
Good Health set a 4,000-entry target for a digital sweepstakes. We built the program to deliver 14,624 — plus a 54% Instagram audience jump in three weeks.
total entries delivered
entry goal, more than tripled
Instagram growth in 3 weeks
A modest goal, a much bigger opportunity.
Good Health came to us needing 4,000 email entries for a digital sweepstakes — a reasonable ask for a growth-stage CPG brand without a national media budget. The real opportunity was building a program that grew the brand's owned audience long after the sweepstakes ended.
Designed the entry mechanic to double as a follow request.
We structured entry around following Good Health's Instagram and sharing the sweepstakes with a friend, turning every entrant into a distribution channel. Email and social worked together instead of competing for the same attention.
14,624 entries and a healthier social account.
The program delivered more than 3.5x the entry goal and grew Good Health's Instagram following 54% in three weeks — an audience the brand can now market to directly, campaign after campaign.