Tyson + Chuck E. Cheese’s.
A retail-and-in-restaurant partnership that put Tyson chicken nuggets in front of families exactly where they already gather — driving trial for one brand and traffic for the other.
impressions
brands, one shared audience
retail rollout partner
Two familiar brands, competing for the same family dinner decision.
Tyson needed trial for a new chicken nugget line at a moment when families default to what they already know. Chuck E. Cheese wanted more reasons for those same families to walk through the door.
Landed shelf space and visibility at Target, then extended it into the restaurant.
We built a retail-plus-experience partnership: Tyson product visibility at Target tied directly to a Chuck E. Cheese in-restaurant offer, giving families a reason to buy the product and a reason to make the trip.
299M impressions and brand lift for both partners.
The combined retail and in-restaurant activation drove trial for Tyson and family visits for Chuck E. Cheese — proof that a well-matched partnership outperforms either brand running the same campaign alone.
The Creative
Retail visibility, tied to an in-restaurant offer.
The campaign artwork paired Tyson's product directly with the Chuck E. Cheese redemption offer, so the connection between "buy this" and "visit us" was obvious at a glance.
"Envision enabled us to maximize our brand exposure by using strategic partners to increase in-store and online traffic."