Little Tikes + Mott’s.
A partnership pairing a toy brand's play credibility with a juice brand's household reach — built to grow Little Tikes' database and put the brand back in front of parents.
new database opt-ins
increase in social following
of new users opened & purchased
A toy brand needed to reach parents without another ad.
Little Tikes needed to expand its customer database and grow awareness among its core audience — right-fit moms and parents — without competing for the same crowded ad space every toy brand fights over.
Paired with a brand already sitting in the family pantry.
We aligned Little Tikes with Mott's established presence in family households, then built a multi-channel program spanning digital engagement, email marketing, and product sales — one integrated brand experience instead of two separate promotions.
350,000+ new opt-ins and a database that keeps converting.
The partnership drove more than 350,000 new database opt-ins, an 82% increase in Twitter followers, and over half of newly registered users going on to open emails and make purchases.