Post + Cranium: $2M to $44M.
The first game ever featured on every cereal brand in Post's portfolio — a partnership that took Cranium from a niche name to a nine-figure growth story.
brand awareness
revenue growth
total impressions
A smaller name needed distribution to match a much bigger ambition.
Cranium Games needed reach it couldn't buy on its own. Post wanted to add real play value to its cereal boxes — not another giveaway sticker, but something families would actually use.
Built the first placement of its kind across an entire portfolio.
We integrated Cranium content directly onto Post's cereal packaging and made Cranium the first partner ever featured on every cereal brand Post owns, then backed it with in-store placement at grocery, specialty, and big-box retailers plus a digital and data-capture layer.
Awareness and revenue both grew by an order of magnitude.
Cranium's brand awareness jumped from 18% to 70%, revenue grew from $2M to more than $44M, and the campaign generated over 2 billion total impressions — 88 million in-home and 20 million-plus in-store.