All Campaigns Case Study · Multi-Brand Sweepstakes · Retail Tie-In

Better Together, backed by Kroger.

Good Health Snacks joined with Radio Flyer, Little Tikes, Jovial Foods, EEZ Co., and Tubby Todd Bath Co. for a $4,000+ sweepstakes run in partnership with Kroger.

0

partner brands, one sweepstakes

$4,000+

prize pool

Kroger

retail partner

Better Together Sweepstakes — Good Health Snacks, Radio Flyer, Little Tikes, Jovial Foods, EEZ Co., and Tubby Todd Bath Co.
The Campaign

Six family brands, one giveaway, backed by Kroger.

Better Together brought Good Health Snacks together with Radio Flyer, Little Tikes, Jovial Foods, EEZ Co., and Tubby Todd Bath Co. in a single sweepstakes run in partnership with Kroger — one entry that introduced a family to all six.

Good Health Snacks Radio Flyer Little Tikes Jovial Foods EEZ Co. Tubby Todd Bath Co.
The Challenge

A retail tie-in needed more than one brand behind it.

Good Health Snacks wanted a sweepstakes with real retail relevance through Kroger, but a single-brand giveaway rarely carries enough weight to stand out during a crowded shopping season.

Our Approach

Six household brands, one Kroger-anchored giveaway.

We paired Good Health Snacks with Radio Flyer, Little Tikes, Jovial Foods, EEZ Co., and Tubby Todd Bath Co., building a $4,000+ sweepstakes run in partnership with Kroger — giving the retail tie-in the weight of six trusted family brands instead of one.

The Result

A recent launch, backed by six brands and a national retailer.

The sweepstakes is in market now, combining six family brand audiences around a Kroger retail moment — full performance data to follow as the program wraps.

View the live entry page →