Ziploc + Chuck E. Cheese’s.
A national on-pack activation that met families exactly where they already shop — reaching more than 3,000 Walmart stores.
Walmart stores
on-pack rollout
family-favorite brands
Reach families at the shelf, not just on screen.
Ziploc wanted a way to connect with families during the exact moment they're already making household purchase decisions — the Walmart aisle — without relying on paid digital alone.
Put a Chuck E. Cheese family offer directly on Ziploc packaging, nationally.
We negotiated and built a national on-pack program pairing Ziploc's family-pack products with a Chuck E. Cheese offer, distributed across more than 3,000 Walmart locations — turning a routine grocery trip into an incentive for a family outing.
Massive shelf visibility, zero incremental media spend.
The partnership delivered national retail impact and family engagement for both brands, using packaging both companies were already printing as the media channel.
The Creative
The offer, printed right on the pack.
No coupon to clip, no app to download — the Chuck E. Cheese offer traveled with the product itself, so the family outing idea reached shoppers at the exact moment they were already buying.